Enhance Your Golf Course Marketing and Maintenance with Drone Photography

The emergence of drone photography in golf has made marketing and maintaining golf courses much more manageable. KemperSports golf courses such as Bandon Dunes Golf Resort, Sand Valley Golf Resort, Desert Willow, and The Glen Club all use drone photography to their advantage, capturing surreal perspectives that allow members and the golf courses’ managers to see views of the property they never thought were possible.

Besides capturing high-quality images that help golfers see courses from different perspectives, drone photography is also affordable and helps golf course managers review the course for maintenance, market the course’s beauty, document the course’s maturation, and increase course membership. Here’s how:

Increased Member Engagement

Usually when golf courses use drone photography to film their course they will see an increase in course members because of the many benefits and unique features that drone photography can provide. More memberships means more booked tee times and overall better business for a golf course. Several KemperSports properties have used drones to help with member programing from creating drone photography workshops, to drone races for amateur enthusiasts. Several properties have also used drones to help sell real estate and memberships.

Market Your Beauty

These days it can be difficult for a golf course to standout from others. Often times, people will visit a course’s website in order to see what a particular course has to offer. Drone photography allows courses to separate themselves from the competition by capturing their beauty from a unique point of view. Drone video and photos can be displayed on a golf course’s website for all to see. These images also make for great social media posts.

Study and Maintain Your Course

The most beautiful golf courses certainly come at a price. They don’t maintain themselves and typically have a dedicated course maintenance staff that is committed to keeping the course clean and pristine. Drones can be used to study a course’s health from a perspective other than from the ground. Many times aspects of course management such as irrigation can be hard to assess from the ground. Drone photography can be very helpful in such applications. Having a fuller view of a golf course allows for maintenance resources to be properly allocated in an efficient manner.

Document Course Maturation                         

Having a detailed representation of how a course has matured and developed over time can be very helpful to course managers. This is easily achieved through drone photography. Drone photography allows you to go back and look at a course from an aerial point of view five years ago so that you can compare it to the images you’re taking of your course’s current state. Seeing areas of the course that were well-served by expansion or growth as opposed to areas that weren’t can be a good way to formulate golf course maintenance plans moving forward.

Increase Interactivity

Interactive hole-by-hole video is something your members will love. Golfers are always looking for ways to gain an edge of the course, and one of the best ways to do so is to use aerial mapping from drones, which can be turned into an interactive experience for golfers. Being able to study the ins and outs of a hole even when they’re not able to actually make it onto the course is something your members will greatly appreciate.

Documentation for Insurance.

Drone photography can be very beneficial for documenting the impacts of weather and unforeseen business interruptions. KemperSports maintains this best practice can also help with insurance claims, lawsuits and other business disturbances. In 2017, KemperSports managed The Wilderness at Lake Jackson in Texas used drone photography to capture the impacts of Hurricane Harvey. The photography helps showcase the dramatic efforts the staff took to protect the assets despite the significant damage to the property.

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